Hey there, it's Chris Underwood.

Stop playing fair.
It's time to dominate your market.  

Hey there, It's Chris Underwood. I‘m a designer & illustrator in the Milwaukee area. From brand identity and marketing to typography, illustrations and more, I make ideas come to life, and hopefully have some fun along the way. You can usually find me enjoying a can of fresh beer while doodling on my Ipad or planning a new pizza or hot sauce recipe.

My goal is always to listen, create and deliver; Working together to craft the narrative to move people and ultimately help them fall in love with brands. I'm easily adaptable, comfortable owning the entire project, I've worn all the hats from illustrating to copywriting and everything in-between.

With over a decade of experience in creative and leadership roles within the consumer goods industry, I possess a keen ability to lead strategic creative initiatives that resonate with target audiences. My expertise lies in crafting compelling storytelling content that inspires conversation and generates word-of-mouth sharing, while my hands-on approach to writing and design ensures high-quality execution. I have a proven track record of leading high-performing creative teams, fostering collaboration, and mentoring team members to achieve their full potential.

Branding | Art Direction | Illustration | Packaging | Creative Strategy