Jockey FALL 2023 Outdoors Content

Graphic Design  |  Art Direction  |  Photography  |  Email Design

The Jockey Outdoors™ by Luke Bryan collection is a collaboration with Country Superstar and avid outdoorsman, Luke Bryan, to create comfortable and innovative apparel built for the life lived outdoors. As Art Director from conception through seasonal photoshoots and collection launches, our team brought our core brand point of view in a new category, leading our team of designers and writers through the branding, photography, copywriting, and online & in-store experiences through the past few years. This is a glimpse into the Fall 2023 line of product, focusing on telling avid outdoors experiences from fishing with the guys to working on your vintage truck and feeling good throughout your day. 

Photographer: Justin Chung
Digitech: Mikayla Miller
Stylist: Ashley Perry


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