In crafting the centennial branding kit for Kegel's Inn, we embarked on a journey through time, delving into the rich tapestry of its storied past. Established during the prohibition era, Kegel's Inn began as a clandestine speakeasy, a hidden gem where patrons gathered in secret to enjoy camaraderie and forbidden spirits. Our creative process was deeply inspired by this vibrant history, as we sought to capture the essence of those early days while infusing a modern twist. The art direction was meticulously planned to reflect the inn's evolution, blending vintage elements with contemporary design to create a visual narrative that honors its legacy. Each piece of the branding kit, from the logo to the merchandise, was thoughtfully designed to evoke a sense of nostalgia and warmth, inviting both long-time patrons and new visitors to partake in the enduring story of Kegel's Inn.